Interpreting Zohran Mamdani's Sartorial Choice: What His Suit Reveals About Modern Manhood and a Shifting Society.
Growing up in London during the noughties, I was constantly surrounded by suits. You saw them on businessmen hurrying through the financial district. You could spot them on dads in the city's great park, playing with footballs in the golden light. Even school, a cheap grey suit was our required uniform. Historically, the suit has functioned as a costume of seriousness, projecting power and professionalism—qualities I was told to aspire to to become a "adult". However, until lately, people my age seemed to wear them less and less, and they had largely vanished from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony dressed in a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captivated the world's imagination like no other recent contender for city hall. But whether he was celebrating in a hip-hop club or attending a film premiere, one thing remained mostly constant: he was frequently in a suit. Loosely tailored, modern with unstructured lines, yet conventional, his is a typically middle-class millennial suit—well, as common as it can be for a generation that seldom bothers to wear one.
"The suit is in this strange place," says men's fashion writer Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the real dip coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: marriages, funerals, to some extent, court appearances," Guy explains. "It is like the kimono in Japan," in that it "essentially represents a tradition that has long retreated from everyday use." Many politicians "don this attire to say: 'I represent a politician, you can trust me. You should vote for me. I have legitimacy.'" Although the suit has historically conveyed this, today it performs authority in the hope of winning public confidence. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it enacts masculinity, authority and even proximity to power.
This analysis stayed with me. On the rare occasions I need a suit—for a wedding or formal occasion—I retrieve the one I bought from a Tokyo department store a few years ago. When I first picked it up, it made me feel sophisticated and high-end, but its tailored fit now feels passé. I imagine this sensation will be only too familiar for numerous people in the global community whose parents come from other places, especially global south countries.
It's no surprise, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's silhouette goes through trends; a particular cut can therefore define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something likely to fall out of fashion within a few seasons. Yet the appeal, at least in some quarters, persists: in the past year, department stores report suit sales rising more than 20% as customers "move away from the suit being daily attire towards an appetite to invest in something exceptional."
The Symbolism of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a European label that sells in a mid-market price bracket. "He is precisely a reflection of his background," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." To that end, his mid-level suit will appeal to the group most inclined to support him: people in their 30s and 40s, university-educated earning middle-class incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits arguably align with his stated policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a former president's "controversial" tan suit to other world leaders and their notably impeccable, custom-fit appearance. As one British politician discovered, the suit doesn't just dress the politician; it has the power to define them.
The Act of Banality and A Shield
Maybe the point is what one scholar calls the "enactment of ordinariness", invoking the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a deliberate understatement, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "This attire isn't neutral; scholars have long noted that its modern roots lie in military or colonial administration." It is also seen as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these traditional institutions." The suit becomes a way of asserting legitimacy, perhaps especially to those who might doubt it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed historical leaders previously wore three-piece suits during their formative years. Currently, certain world leaders have begun swapping their usual fatigues for a dark formal outfit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's public persona, the tension between belonging and otherness is visible."
The attire Mamdani chooses is highly symbolic. "As a Muslim child of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to conform to what many American voters expect as a marker of leadership," notes one expert, while simultaneously needing to navigate carefully by "not looking like an establishment figure selling out his non-mainstream roots and values."
Yet there is an acute awareness of the double standards applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a millennial, skilled to adopt different personas to fit the occasion, but it may also be part of his multicultural background, where code-switching between languages, traditions and attire is common," it is said. "White males can go unremarked," but when women and ethnic minorities "seek to gain the authority that suits represent," they must meticulously negotiate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, insider and outsider, is visible. I know well the discomfort of trying to conform to something not designed with me in mind, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, image is not neutral.